SS22
Category
Producer \ Technical Direction
Client
Hovercraft \ Specialized
\ THE CHALLENGE
Hovercraft tasked us with creating two 20-second animated spots for Specialized, aimed at cycling enthusiasts. With a truncated production timeline, we needed to produce two eye-catching animations that would elevate brand awareness and highlight the latest updates to Specialized’s premium line of helmets.
\ THE SOLUTION
Through strategic leadership and effective planning, we produced high-quality animations that highlighted the innovative design and features of Specialized’s helmets, successfully engaging the cycling community.
As Creative Director at Minimal Massive, I led our team to deliver under tight deadlines by:
Team Coordination: Managed animators, designers, and technical artists to ensure smooth collaboration and timely progress.
3D Pipeline Optimization: Streamlined the entire 3D process—from modeling and texturing to lighting and compositing—to maximize efficiency.
Client Collaboration: Maintained open lines of communication with Hovercraft, incorporating feedback early and aligning our creative vision with their goals.
