Purple Ecommerce
Category
Producer \ Technical Direction
Client
Purple
\ THE CHALLENGE
Purple Mattresses needed to completely overhaul their website by developing a comprehensive asset library that would effectively communicate their innovative products and brand story. This involved creating a large set of deliverables—from high-end beauty product images to educational resources—with varying degrees of complexity. Moreover, the project required accurate modeling and texturing across multiple product lines, all while coordinating input from diverse product teams.
\ THE SOLUTION
As the Creative Producer, I led and coordinated our global team of 5 artists across 4 time zones—from Australia to Argentina. I presented key materials directly to the CEO, securing essential executive buy-in, and identified potential risks early on to keep the project on time and within budget. We delivered over 100 diverse assets—from e-commerce product imagery and educational stills to animations, in-store print, and packaging visuals—while streamlining communications between multiple marketing and product teams. This hands-on, strategic approach resulted in a robust, evergreen asset library that continues to support Purple’s ongoing marketing efforts.
