2019 Renault F1 Car Reveal
Category
Producer \ Technical Direction
Client
CMD \ Microsoft
\ THE CHALLENGE
For the 2019 Renault F1 car reveal, Microsoft and Renault aimed to honor the team’s rich legacy while showcasing the transformative impact of their evolving partnership with Microsoft on the sport. The event needed to captivate company executives, press, and key stakeholders with a compelling narrative that seamlessly connected the past, present, and future of Renault F1.
\ THE SOLUTION
To craft a visually compelling story, we blended Renault F1’s history with modern innovation. This involved integrating archival footage and heritage car designs into sketch-style animations to pay tribute to the team's legacy. Simultaneously, we introduced a simulated CAD look to highlight the pivotal moment when Microsoft partnered with Renault F1, emphasizing the synergy between tradition and cutting-edge technology.
As the Creative Director at Minimal Massive, I led the project by managing our talented team, optimizing the 3D pipeline, and ensuring clear and consistent communication with Microsoft and Renault. My key responsibilities included:
Team Management: Coordinating designers, animators and editors to ensure efficient workflow and timely delivery.
3D Pipeline Oversight: Developing and refining our 3D production processes to handle modeling, texturing, lighting, animation, and compositing seamlessly.
Quality Assurance: Implementing daily reviews to maintain high standards across all visual assets, ensuring consistency and polish.
Client Communications: Acting as the primary liaison with CMD, facilitating regular updates, gathering feedback and ensuring our creative vision aligned with their objectives.