Jordan MARS 270
Category
Producer \ Technical Direction
Client
Supermorebetter \ Nike
\ THE CHALLENGE
Supermorebetter conceptualized the Nike Jordan Mars 270 launch campaign and partnered with Minimal Massive to bring their vision to life through 3D animations. The campaign needed to captivate sneaker enthusiasts by showcasing the shoe's unique features—a fusion of four iconic Jordans into one upper and the comfort of the Air Max 270 bag—through visually compelling animations that highlight its innovation.
\ THE SOLUTION
As the Creative Director at Minimal Massive, I led the project by overseeing our talented team of artists and managing the 3D pipeline. This involved:
Client Management: Maintaining clear and consistent communication with Supermorebetter to ensure their vision was accurately translated into our 3D executions.
Team Leadership: Coordinating a team of 3D artists, providing creative direction, and ensuring each member had the resources and support needed to succeed.
3D Pipeline Management: Developing and optimizing the workflow to ensure seamless production from modeling and texturing to lighting, animation, and compositing.
Quality Control: Overseeing the each stage of the project to ensure each asset met the bar for Nike’s high standards for visual excellence.