Apparel G2M
Category
Producer \ Technical Direction
Client
Cohaesive
\ THE CHALLENGE
Cohaesive, looking to bring their components to market at-scale, launched their first outward facing marketing strategy with the help of This that included a new website, updated branding and an anthem video. The initial campaign aimed to elevate brand awareness and recognition among both B2B and B2C audiences.
\ THE SOLUTION
We delivered an evergreen, multi-channel asset toolkit that included dynamic homepage visuals, engaging social media content, and striking print materials. At the heart of the toolkit was an animation that brought Cohaesive’s products to life. This showcased their components and functionality in a way that traditional photography couldn’t. Designed for easy integration into the brand anthem video, the animation extended Cohaesive’s reach and maintained a consistent, premium brand identity across all platforms.
In my role as Creative Director at Minimal Massive, I oversaw the creative process to ensure we delivered top-notch results. My role involved:
Team Management: Coordinating a talented team of animators and ensuring everyone was aligned and working efficiently.
Quality Assurance: Maintaining high standards across all deliverables, ensuring each asset was polished and on-brand.
Client Communications: Serving as the main point of contact for This and Cohaesive, I kept the lines of communication open, gathered feedback, and made sure their vision was accurately brought to life.